KNOWLEDGE CENTRE
"We have a pop-up at the end of the video that says 'Click here to see all of our other videos and subscribe,'" [Charlie] Todd [of ImprovEverywhere] says. "That's one thing that everyone should do on YouTube." As a result, Improv Everywhere has 105,000 subscribers who receive notifications whenever he posts a new video.
Mr. Todd also promotes his videos to bloggers, and he spends time reading blogs to see which ones would likely be interested in a particular video. But he prefers to do his promotion anonymously, usually by e-mailing a tip to a general blog address. "I think that's probably better than tracking down the e-mail address of the person who runs the blog and will get irritated," he says. "Just send it in and say check it out."
